Vendor at a glance

What is Cirtuo now? Coupa announced its acquisition of Cirtuo on 13 May 2025. Coupa's transition FAQ says the product became Coupa Category Strategy on 21 January 2026. The current Cirtuo homepage redirects to Coupa's category-strategy page. This assessment covers that specific product, rather than the whole Coupa suite. Acquisition and transition FAQ.

What does it do? The current product page describes guided category and supplier strategies, stakeholder interviews, templates including Kraljic and SWOT, initiative management and value tracking. It also describes connecting initiatives to Coupa Sourcing. Current product.

Where does it sit? WOP classifies category strategy as the primary job and workflow/control as the primary role, with intelligence and record overlaps. It structures strategy work and follows its initiatives. Sourcing and purchasing authority need separate assessment in the connected applications.

What scale and customer evidence are published? The May 2025 acquisition announcement described more than 5,000 category managers across more than 40 countries using Cirtuo. These are historical vendor figures. Coupa's category page also links to a Westbury Street Holdings story reporting $5 million in spend managed; that story identifies its solution as Procure-to-Pay, so WOP does not treat the figure as Category Strategy savings. Historical scale and customer-story scope.

What does it cost? No numerical subscription price was provided in the reviewed current product and transition pages. The transition FAQ says the existing solution continues as a standalone product; that does not establish new-customer packaging or the entitlement to every Coupa integration.

Research basis: Public sources checked 11 October 2026. Members receive all eight WOP criteria, including strategy quality, integration boundaries and realised-value evidence. WOP has not observed a demo or tested a customer configuration. See also the separate Coupa procurement and intake assessment.

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